05 April, 2023
“Surviving the Storm”: how corporate-startup collaboration is the key to thriving amid economic turbulence.
The Sopra Steria Group together with Ipsos and INSEAD professors, carried out a comprehensive survey of some 1,648 startups and corporate organizations, both public and private, from 10 European countries to evaluate how the corporate-startup collaboration phenomenon across Europe is evolving.

The Sopra Steria Group together with Ipsos and INSEAD professors, carried out a comprehensive survey of some 1,648 startups and corporate organizations, both public and private, from 10 European countries to evaluate how the corporate-startup collaboration phenomenon across Europe is evolving. The results are presented in a report entitled: “Surviving the Storm”: how corporate-startup collaboration is the key to thriving amid economic turbulence.
[ https://lnkd.in/eiK5bCjA ].
Some of the main conclusions are:
· Almost 3 in 4 (72%) European corporates have launched Open Innovation projects with startups.
· Two-thirds (67%) rated startup collaboration as Important or Mission Critical for their organisation’s strategy
· 89% of corporates who managed collaborations using a dedicated business unit always achieved their objectives
· A total of 69% of corporates say they want to collaborate with startups within the next 18 months
Top three future collaboration topics:
· Sustainability
· Cybersecurity
· A.I.
The figure shows the main conclusions, where
· 60% of corporates indicate that collaboration with startups is important to them
· Corporates in Telecommunication, financial and legal services are most interested in Europe
· Startups see market access as their main benefit